Tag Archive for: digital technology

Gartner: CMO Spending on Tech to Exceed CIOs’ in 2017

By Jeff Bertolucci

Digital marketing will be driving CMO spending on IT in 2017. It's expected to exceed that of CIOs, according to a new study by research firm Gartner. Read More

By Jeff Bertolucci
News Writer

November 16, 2016

Mobile Event Apps Need the Right Backend Infrastructure to Be Effective

By Chris Nerney

Mobile event apps are powerful marketing tools for engaging a customer base, but they're only as good as the backend infrastructure on which they run. Read More

By Chris Nerney
Freelance Writer

October 7, 2016

IT Transformation Takes Center Stage as GE’s Jim Fowler Discusses the Changing Role of the CIO

By Joe Hewitson

In a recent interview with CIO.com, Jeff Fowler talks about the effects of IT transformation on his role, along with his thoughts on the future of CIOs. Read More

By Joe Hewitson
News Writer

August 23, 2016