Give customers the omnichannel journeys they expect with digital experience monitoring

By: Uddeepta Banadyopadhyay

Omnichannel app experiences are changing how business is conducted. Organizations compete through innovative digital experiences delivered across devices, including mobile, tablets, wearables, set-top boxes and cars. So it’s more important than ever to monitor the end-to-end digital journey — from mobile and web, to APIs and application components, to back-end infrastructure.

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Digital driven experiences have raised the bar and traditional methods for monitoring performance may take hours even days. Add to that complex applications, which may be distributed over multiple cloud platforms. How do businesses effectively measure app experiences and remedy or prevent issues? That’s where digital experience monitoring (DEM) and managed infrastructure cloud services come in.

IBM APMM combined with the CA Digital Experience Insights platform with Watson delivers a digital experience monitoring and analytics solution driven by artificial intelligence for IT operations (AIOps). The solution integrates user experience, application performance and infrastructure monitoring in the IBM Cloud.

With DEM, a subset of application performance monitoring (APM), businesses gain visibility into the performance and effectiveness of apps. And while many DEM solutions stop there, the best DEM solutions also detect problems fast and determine the root cause, all the way down to a piece of code or an infrastructure element. In addition, a DEM managed service solution provides teams with guidance on how to help resolve issues that cause negative experiences. Talk to an IBM expert about how we can help you deliver engaging experiences.

Here are more ideas on application performance management tools and services to help you transform your digital experiences:

User experience analytics – Monitor user experiences across all app channels to identify real time or near real-time issues. Use a crash analytics solution with application performance data to quickly determine which apps experience problems on which platform, device or network. And view animated video playbacks of user sessions, including app screens and gestures to create a user behavior map to determine a stickiness quotient based on user visits, journeys and usage.

Application performance monitoring – Access automatic problem discovery, workflows and intelligent evidence tools for root cause analysis (RCA) of application issues. And simplify complex app maps through intuitive application topology views to get a clear, actionable view of performance. Aggregated views into total service performance can handle complex modern stacks that include hosts, containers, microservices, APIs and applications. App performance monitoring gives you complete diagnostic insight through transaction tracing that supports APIs, Docker, Node.js, Java, PHP, .NET and more.

Infrastructure monitoring – Get comprehensive monitoring, including reports and alerts for all IT resources, whether the app architecture is designed to use your data center, public, hybrid and private clouds, or a multi-cloud infrastructure. Intelligent and predictive alerts give you insights to help resolve infrastructure issues rapidly and proactively. And for a DevOps setup with continuous changes, use intelligent comparisons of your infrastructures to help save time fixing issues.

The app to infrastructure advantage

Use a managed service to integrate APM capabilities and achieve an app to infrastructure advantage. In real-life environments, applications often span cloud and traditional infrastructures. When a problem happens, you need a unified view of the user’s transaction, regardless of infrastructure — cloud, physical or virtual. IBM APMM with CA Digital Experience Insights solution with integrated APM and unified app to infrastructure visibility enables your team to pinpoint any infrastructure issues, which affect user experiences.

All of these advanced tools and services can help your organization achieve better application performance management and customer experiences. Talk to an IBM expert about your specific enterprise needs.

 

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About The Author

Uddeepta Banadyopadhyay

Uddeepta Banadyopadhyay is an Offering Manager for IBM’s Global Technology Services business. His responsibilities include creating world class services within the public cloud space and application performance management. He and his team are creating future ready AI driven services which will pave the way to digitally transformed business for our clients. In his 14 years... Read more