How disrupters are using aaS to speed digital transformation

By: Daniel Newman

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Let’s face it: Tech is sexy. And one of the biggest problems in digital transformation today is the tendency to adopt technology because of what it can do, rather than choosing only the solutions that can do something important for your specific company. The aaS framework provides the flexibility to try new things without the commitment, letting companies select not only the solutions that they need, but also additional services that can be trialed and piloted– speeding up digital transformation for their customers.

Speeding Up Digital Transformation: The Must-Haves

As I’ve said before, aaS allows all of us to experience “the latest and greatest” in technology and invest our resources once determined the solutions are a fit. That’s how the most successful companies do it. Below are a few of the main tech components of any digital transformation and how aaS is speeding up digital transformation through their work.

Cloud Security as a Service

Back in 2015, just 5 percent of big companies used cloud security as a service — but by 2020, that number will likely hit 85 percent. Which side of the majority would you rather fall on? Turns out, using an expert to keep clouds secure is faster cheaper, easier and more secure than trying to manage that feat in-house. Anyone working in a cloud or hybrid cloud environment needs to offer their IT and cybersecurity teams some headspace by utilizing cloud security as-a-service.

Hybrid IT as a Service

Virtually every company is operating some form of hybrid IT right now, whether they want to or not. It’s a mix of IT infrastructure — legacy, cloud and on-premise — that companies use to meet their day-to-day needs. Research shows hybrid IT leads to higher business agility (46 percent), better customer service (41 percent) and quicker product development (34 percent). It also leads to a lot of fragmentation — fragmentation you can hire someone else to manage. Talk about making headspace for digital transformation.

Mobility as a Service

Pardon me while I excuse the BYOD trend — most likely for good — in exchange for mobility as a service (MaaS). In my opinion, this is another sure bet in speeding up digital transformation. While BYOD seemed like a no-brainer in saving companies money, it turns out the savings got eaten up in security and compatibility headaches. But companies such as Sprint are helping over-fragmented companies simplify digital transformation with all-inclusive programs that bundle devices, support, service and data. With MaaS, companies can lease tech assets for a certain time rather than purchase them for perpetuity. They also enjoy stronger security and fewer compatibility disasters. Both of those things are key to speeding up digital transformation.

Software as a Service

Honestly, most companies are already using this, even if it means utilizing Office 365 across the enterprise. Still, SaaS is speeding up digital transformation by giving companies that a la carte functionality described at the start of the article, for any number of process improvements. Deutsche Bank, for instance, started using SaaS for invoice processing and contract compliance and realized a 15 percent cost savings. That’s the beauty of outsourcing services that other companies do better than you do.

In a world where technology — and customer expectations — change by the second, it’s imperative that companies increase their capacity and agility in every possible process and department. The aaS model is beautiful because it offers companies of all sizes the chance to utilize the very best technology and insights without having to understand that technology or even hire someone else who does. In tech terms, aaS is like giving every company in the world a VR headset that lets them function at the same level as every other top-performing company in the world — and for their customers to see them that way, as well. When it comes to digital transformation, that’s what it’s all about.

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About The Author

Daniel Newman

Founder and President, Broadsuite, Inc.

After 12 years of running technology companies including a CEO appointment at the age of 28, I traded the corner office for a chance to drive the discussion on how the digital economy is going to forever change the way business is done. I'm an MBA, adjunct business professor and 4x author of best-selling business... Read more