Unlocking Web Performance to Improve User Experience

By: Juergen Loeb| - Leave a comment

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Enterprises are facing unprecedented challenges to enhance web performance as they strive to keep up with changes in IT technology and customer interaction. In the 1990s, companies shifted from mainframes to client server computing and changed the way they handled processes and data. A decade later, businesses transitioned to the web and tested new ways to interact with clients. With the introduction of the cloud, smartphones and tablets became popular. Today, analytics for customer personalization, the Internet of Things and other technologies are impacting the way companies do business.

In addition, consumers are increasingly using mobile devices to handle business transactions. They’re relying on web applications in their daily life to track their health, manage their time and communicate. To meet customer expectations, enterprises must optimize web delivery while managing their agility, resources and budget constraints.

Virtualization Maximizes Web Performance

Companies must effectively scale on the internet to keep their customers happy. Often, clients forget that the internet isn’t an optimized network with its own intelligence. To unlock web performance, enterprises need to understand how the internet is structured and provide enhancements where needed.

Enterprises can unlock web performance by virtualizing the connection between the web server and the consumer device, rerouting the traffic on a virtualization platform. Through this strategy, companies can manage available resources to achieve the best performance at the most affordable cost. A virtualization platform can also enhance protection through a virtual private network without the need for appliances.

Imagine distributing a compute platform across the internet able to cache content, precompile web pages and optimize traffic between the user’s mobile device and the internet connection point. At the front end of the web server, a virtual platform will bundle requests and reduce the number of connections by helping to offload web application bandwidth and reducing web server resources.

Enhancing User Experience

IBM Edge Delivery Services can improve user experience by reducing peak load needs and empowering businesses to grow their back-end environment. Users can engage the platform in on-premise, native or cloud scenarios with an appliance-free workload balancing between any compute centers.

IBM Edge Delivery Services can maximize your web performance by supporting all web delivery with a function-rich portfolio powered by Akamai technology. Connect with us to discuss your business challenges and strategies and create a road map that will enhance your success.

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About The Author

Juergen Loeb

Global Offering Leader for Edge Delivery Services, IBM

During his more than 30 years with IBM, Juergen Loeb has developed a depth of experience in IT technology and project management while serving in client facing roles. In 2015 he became the IBM Global Technology Services (GTS) Global Offering Leader for Edge Delivery Services. In this role, Juergen is responsible for P&L, offering content and future enhancements. In addition, he tracks market trends in the web business, enables internal and external partners on the offering and GTM strategy, collaborates with other IBM organizations to position Edge as solution component and monitors business results across the globe.

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