IBM Adds Four Competencies to Enhance Cognitive Computing

By: Esther Shein| - Leave a comment


Channel partners now have more to add to their cognitive computing arsenal with the introduction of four new competencies from IBM that promise to improve speed to market.

The newest competencies join 36 others that will enable partners to delve more deeply into verticals as they use IBM’s Watson cognitive computing cloud platform. The four competencies are:

  • Security, covering information, risk and protection to protect customers’ highly sensitive information.
  • IBM Cloud, including cloud video to help customers capture, stream, manage and deliver video, plus high-speed transfer for customers needing to move large volumes of data over public and private IP networks more efficiently and inexpensively.
  • Watson Internet of Things, offering continuous engineering to help reduce the complexity of engineering innovative products and systems.
  • Financing, utilizing IBM Global Financing so that partners can mainstream financing as a core differentiator.

IBM Global Channel Chief Marc Dupaquier compared the competencies to a university course structure, where students take a number of core courses designed for a particular major, Computer Dealer News reported. The products are the classes, while the competencies are the majors, he explained at Big Blue’s recent PartnerWorld Leadership Conference.

Insights for Financial Services Firms

Financial institutions will certainly benefit from the new competencies. IBM is looking to make banking smarter, according to Bank Innovation. Banks that take advantage of cognitive computing will be able to “understand customers better and communicate with them in a more conversational way,” said Matt Kinney, customer insight and cognitive engagement offering manager for IBM Watson Financial Services solutions.

With IBM’s acquisition of Promontory Financial Group, a global risk management and regulatory compliance firm, banks can apply artificial intelligence to the regulatory-technology space. The consultancy is training Watson to help risk and compliance managers understand their requirements for meeting rules and regulations, Kinney told the publication.

Why Cognitive Computing Is Effective

Cognitive computing systems work by not simply automating but actually comprehending the world, by advising and offering evidence instead of merely generating a binary answer and by continually learning and improving, explained Scott Crowder, chief technology officer and vice president of Technical Strategy for IBM Systems, in a post on Data Informed. To do all this, “cognitive systems glean insights from vast amounts of unstructured text, voice and image data,” he said.

The need for these systems is urgent, says Sue Feldman, CEO of consultancy Synthexis.

“We are buried today in a digital mudslide, one in which information nuggets and dross are jumbled together,” she told Communications of the ACM. “Worse, one person’s nugget is another’s garbage. The value of information depends on who needs it, when they need it and for what purpose.”

For a vast number of industries, the new competencies will help enhance businesses’ ability to analyze diverse data types in real time and gather insights to make more informed decisions.

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About The Author

Esther Shein

Freelance Writer

Esther Shein is a freelance writer and editor specializing in technology, business and education. Her work has appeared in several online and print publications, including Inc., Computerworld, NetworkComputing, InformationWeek, BYTE, CIO, and The Boston Globe. She has written thought leadership whitepapers, customer case studies and marketing materials in addition to news and feature articles. Prior to going freelance she was the editor-in-chief of Datamation, an online enterprise technology magazine. She was also a senior writer at eWeek (formerly PC Week) and worked at The Associated Press.

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