Transform Your Data Center Through the Cloud

By: Juergen Loeb| - Leave a comment


With the breakthrough of the Internet of Things (IoT), the next few years will see transformative business models that unlock new possibilities. In combination with mobile devices, IoT will provide more personalized and specific capabilities to improve the consumer experience. Business leaders must consider what this change means for IT and data center transformation.

Disruption in Business

In today’s connected world, the competition is just one click away. If something goes wrong, consumers are more willing to switch to other service providers. To stay ahead, some enterprises may need to redefine their values to prioritize the user experience. This will require business lines and IT to get much closer and establish a joint strategy to guarantee a high-quality consumer experience on any device, anywhere.

This task presents a challenge: As consumers shift their activities to mobile devices, they expect to have a similar experience wherever they go. At this point, content and usage of web applications and IT delivery get together to build an integrated ecosystem for the user experience. This requires investments in processes and technology to transform web delivery.

Achieving Agility for Business Growth

The journey begins by refocusing on the user experience and breaking down the barriers between IT delivery, marketing and business when delivering web applications on the internet. Web application delivery differs from other models, because the internet isn’t optimized for business interactions, and physical limitations reduce reach. The best way to deal with these issues is to combine technologies on all layers of a web application. To achieve success in this process, businesses should:

  • Design development models to address internet-specific APIs.
  • Use public clouds to handle web servers and adapt to new technology.
  • Integrate technology to control and optimize the internet channel.
  • Build internet resources close to consumer interaction.

In addition, cloud solutions will be crucial to providing agility and consumption-based pricing. Clouds are available in different configurations and deployment models to support all parts of the web application stack, from development down to support the global delivery of web content.

IBM can provide support for all layers and help clients drive the transformation through:

Connect with us to discuss your business challenge and share your thoughts on business strategy to develop a common road map. Find me on Twitter @Juergen Loeb for updates, and stay tuned for my next blog post, where I’ll further explore how to empower the internet for web business success with IBM Edge Delivery Services.

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About The Author

Juergen Loeb

Global Offering Leader for Edge Delivery Services, IBM

During his more than 30 years with IBM, Juergen Loeb has developed a depth of experience in IT technology and project management while serving in client facing roles. In 2015 he became the IBM Global Technology Services (GTS) Global Offering Leader for Edge Delivery Services. In this role, Juergen is responsible for P&L, offering content and future enhancements. In addition, he tracks market trends in the web business, enables internal and external partners on the offering and GTM strategy, collaborates with other IBM organizations to position Edge as solution component and monitors business results across the globe.

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