Business Transformation Involves Optimizing Web Infrastructure for Superior User Experience

By: Juergen Loeb| - Leave a comment


Most enterprises identify business transformation with the way their web services are consumed. With reductions in device prices and an increase in mobile network speed, customers are increasingly conducting business interactions on smartphones and tablets. Today, new business applications are helping enterprises take advantage of how mobile devices can personalize content and actively engage customers.

At this point, customers won’t accept that mobile interactions are any different from those on PCs, through a leased line with fixed bandwidth. In addition to the growth in devices themselves, the increasing integration between digital and physical products is also changing the way customers consume content.

Enterprises must optimize the way they deliver interactions on mobile devices, with the same consistent quality and speed as in traditional environments. This requires strong teamwork among the chief marketing officer, business-line leaders and chief IT executives to establish a web delivery model that reflects the requirements of the market.

Bridging the Customer Experience Gap

Enterprises must think beyond rebuilding web applications or increasing resources in the compute center. This challenge requires a new way of approaching content delivery to customers.

First, businesses need to analyze how the application is built and modularized. After that, it’s important to look at the content itself. Videos and images bring information to the customer and communicate brand identity. The infrastructure should be able to dynamically adapt the quality and transportation technology to achieve the best user experience.

Lastly, enterprises should consider choosing managed services to support internet-based delivery and leverage their skills and resources. Providers can help with modular services to protect and optimize web delivery based on defined service-level agreements and quality criteria.

IBM can support your transformation and web delivery, from designing the development model down to operational support and web application management. With IBM Edge Delivery Services, we can support cross-internet content delivery, with a function-rich portfolio powered by Akamai technology.

To learn more, check out our infographic outlining superior web and mobile experiences, and explore IBM Edge Delivery Services.

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About The Author

Juergen Loeb

Global Offering Leader for Edge Delivery Services, IBM

During his more than 30 years with IBM, Juergen Loeb has developed a depth of experience in IT technology and project management while serving in client facing roles. In 2015 he became the IBM Global Technology Services (GTS) Global Offering Leader for Edge Delivery Services. In this role, Juergen is responsible for P&L, offering content and future enhancements. In addition, he tracks market trends in the web business, enables internal and external partners on the offering and GTM strategy, collaborates with other IBM organizations to position Edge as solution component and monitors business results across the globe.

Articles by Juergen Loeb
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