Building Your Mobile Strategy Through Personas

By: Edouard Rivet - Leave a comment


Digital transformation is bringing unstoppable changes to the employee landscape. Stay ahead of the game by building a clear mobile strategy for the workplace that will help you both attract and retain talent so you can stay competitive in the years to come.

Workplace Mobile Strategy Trends

Some major forces are transforming the enterprise workforce. As the millennial generation rises, multiple age demographics are collaborating together in the workplace. According to Forbes, millennials will comprise 75 percent of the workforce by 2025, so a powerful mobile strategy will only continue to be vital for business success.

This workforce trend follows with ongoing globalization and partnering in ecosystems. To succeed in this environment, enterprises require access to data and resources everywhere, across time zones and cultures. Thanks to communication technologies that are enabling the workplace of the future, these dispersed workforces have never been so close, united and efficient. To build an effective mobile strategy, take note of the shifts occurring in IT, including:

  • From device-centric support models to user and business-centric support.
  • From one-size-fits-all programs to multiple devices.
  • From data centrally located on the device to agile services in the cloud.
  • From limited flexibility to a corporate environment available anywhere.
  • From exclusively on-site support to self-service through digital channels.

Personas in IT

Personas are fictional characters designed to represent specific user types. Persona mapping defines logical employee groups, including details for devices, applications, work locations and data access. This strategy will help you understand your users’ needs and provide the best user experience to your employees. With this strategy, IT service providers can transition from being enforcers of rules to trusted business enablers.

To create persona groups and design the best services for them, consider:

  • Preferred work devices and how to provide the largest selection.
  • Required applications and how to obtain them.
  • Optimized support and information from IT.
  • Desired collaboration patterns with colleagues and partners.

In addition, create formal guidelines and training for employees concerning the use of their devices and applications to conduct business. This will help your employees receive the maximum benefit from the new work environment.

Technology choices are personal and part of the workplace experience. You must embrace this trend as part of your mobile strategy. Using personas as a starting point can improve user satisfaction and productivity by providing service and support based on actual needs. This can be an extensive task depending on company size, but it’s worthwhile if you want to ensure your company stays ahead of the game.

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