Tag Archive for: CMOs

Three Reasons Why CMOs Should Embrace Artificial Intelligence

By Becky Lawlor

Data-driven CMOs should head the charge for artificial intelligence. Read More

By Becky Lawlor
Freelance Writer

June 2, 2017

Digital Technology and the CMO: Strange Bedfellows No More

By Esther Shein

For CMOs, leveraging digital technology is now an imperative to better understand customers and provide satisfying experiences. Read More

By Esther Shein
Freelance Writer

February 21, 2017

Marketing IT Comes Into Its Own

By Larry Loeb

As CMOs are asked to take on a growing number of tasks, marketing IT spending is increasing. Read More

By Larry Loeb
Freelance Writer

February 17, 2017

Gartner: CMO Spending on Tech to Exceed CIOs’ in 2017

By Jeff Bertolucci

Digital marketing will be driving CMO spending on IT in 2017. It's expected to exceed that of CIOs, according to a new study by research firm Gartner. Read More

By Jeff Bertolucci
News Writer

November 16, 2016