WWDC 2017: What’s In It for the Enterprise?

By: Joe Hewitson| - Leave a comment

Apple’s Worldwide Developers Conference (WWDC) never ceases to delight. This year’s edition kicked off June 5 with some highly anticipated announcements, including new iPads, an iOS refresh and augmented-reality (AR) capabilities.

These announcements are clearly thrilling for the average consumer — but what should enterprises be excited about?

WWDC: All In on the Tablet

The personal computer, be it a desktop, a laptop or a hybrid, has long been the workhorse of the enterprise world. When tablets first hit the scene, the idea of one truly replacing your computer as a mobile productivity machine seemed intriguing but not altogether likely.

Today, the tablet market is declining rapidly, with growth down double percentage points year-over-year, ZDNet reports. WWDC 2017 would be the place for Apple to reveal its stance on the ailing tech.

As it turns out, the company still has complete faith in the iPad’s ability to replace that aging laptop on your desk. With an all new iPad Pro that sports a full-size on-screen keyboard, an application dock, beefed-up specs and a first-party file browser, Apple clearly sees the enterprise as a key player in reviving the market.

AR and Machine Learning

Among other notable announcements at WWDC 2017, Apple unveiled its strategy for two of the hottest tech trends today: AR and machine learning.

On the AR side, Apple revealed its ARKit for iOS. With it, users will be able to map their surroundings and then realistically interact with virtual objects therein. The addition of better motion tracking should also help smooth out often-jittery AR experiences. For the enterprise, this represents a better platform for developing complex and engaging AR experiences.

In addition to ARKit, developers will also get the chance to leverage a brand-new machine learning API. Core ML, as Apple calls it, promises to speed up artificial-intelligence (AI) tasks on iOS, from facial recognition to data analysis. Core ML will also support neural networks while remaining focused on on-device processing.

Not to be left out, Siri also saw the announcement of new APIs. The AI assistant will receive a bevy of SiriKit enhancements, from car controls to translation tools. For the enterprise, Siri’s new on-device learning should boost the accuracy of messages, searches and autocorrect. More natural voices and language support will undoubtedly aid international video conferences, too.

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About The Author

Joe Hewitson

News Writer

With a degree in Applied Computing Technology and over a decade of service in the IT and Software Development industries, Joe Hewitson has acquired a keen ability to write about emerging technologies and the impact they have on businesses in many different industries. Accompanying his love for all things tech is a passion for writing informed and engaging pieces in a unique and easy to understand voice. Living in the beautiful arms of the Rocky Mountains, Joe is an avid outdoorsman and enjoys running, biking, and fishing.