Greater Mobile Maturity Is Necessary for Enterprises to Succeed

By: Kelley Katsanos| - Leave a comment

A recent study commissioned by Synchronoss and conducted Sapio Research reveals enterprise mobile maturity is in need of growth. Many enterprises use mobile solutions merely for basic tools and aren’t able to secure their employees’ devices. The research also indicates businesses that are behind in mobility efforts are less productive and less profitable than those with advanced mobile initiatives.

Enterprises Stuck at Entry-Level

The Synchronoss study looks into different rates of enterprise mobility adoption across more than 500 businesses in the U.S. and U.K. and subsequently classifies them as entry-level, opportunistic, additive or transformational within a four-stage maturity model. Enterprise use of productivity tools, data and the required security parameters established the progress through each stage. Upon examination of these factors, Sapio Research found 38 percent of businesses are still at entry-level mobile maturity, and 81 percent remain in one of the two lowest stages. Furthermore, 19 percent are in the additive stage, and not a single business fulfilled all the criteria for the transformational stage.

Synchronoss and Sapio also found CIOs or IT departments that are able to advance the rate of mobile maturity are looked upon more favorably within their organization than IT professionals who only implement mobility initiatives at the rudimentary level. Moreover, the study shows that even a one-step advancement from entry-level to opportunistic — a shift that can include measures as simple as adopting file-sharing tools and data analysis — generates a 9 percent improvement in profitability.

Embrace Mobile Maturity to Advance

Overall, the outcomes of the Synchronoss study show that enterprises that choose to focus on and invest in mobility initiatives can be both more productive and more profitable.

“The findings of this study underline the case for companies to dedicate investment to their enterprise mobility strategy,” Dave Schuette, executive vice president of the enterprise business unit at Synchronoss, told Infosecurity Magazine. “Until now, the benefits of mobility maturity have been anecdotal or theoretical. We now know that those who invest in advanced mobility tools — balancing efficiency with security — benefit from double-figure improvements in productivity, in turn contributing to massive profitability gains.”

However, enterprises striving for mobile maturity must put proper security measures in place for their mobile initiatives. Without adequate security, as Schuette points out, it will be difficult for businesses to include more capabilities on mobile devices in order to advance their organizations to the next level.

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About The Author

Kelley Katsanos

News Writer

Kelley Katsanos is a freelance writer specializing in business and technology. She has previously worked in business roles involving marketing analysis and competitive intelligence. Her freelance work appears at IBM Midsize Insider, Houston Chronicle's chron.com, and AZ Central Small Business. Katsanos earned a Master of Science in Information Management from Arizona State University as well as a bachelor's degree in Business with an emphasis in marketing. Her interests include information security, marketing strategy, and business process improvement.