Contributor

Katie Daggett

Freelance Writer

Katie Daggett is owner and chief content strategist of KD Copy & Content. She is an agency-caliber copywriter with more than 15 years' experience in marketing communications and specializes in creating exceptional B2B and B2C marketing content. Katie has worked with clients big and small in a variety of industries, writing everything from direct mail pieces to television ad campaigns. She's learned what it takes to write an effective headline or email subject line, how to engage readers emotionally so that they keep reading and encourage them to take the next step with a strong call to action. Today, Katie specializes in writing SEO website copy and online marketing content directly for client companies. She is passionate about helping B2B and B2C marketers create content that generates more leads and convert those leads into sales.

Articles by Katie Daggett

Is BYOA Your Company’s Best Friend or Worst Enemy?

By Katie Daggett

Employees are jumping on the BYOA trend by bringing third-party, cloud-based applications to work. Read More

By Katie Daggett
Freelance Writer

April 17, 2017

How the Hybrid Cloud Drives the Media and Broadcast Industry Forward

By Katie Daggett

The hybrid cloud has proven to be an increasingly valuable tool for media and broadcast industry, with benefits ranging from scalability to cost savings. Read More

By Katie Daggett
Freelance Writer

March 8, 2017

Outsourcing Security: Do the Benefits Outweigh the Risks?

By Katie Daggett

Today's cybersecurity landscape has led many small and midsize organizations to consider outsourcing security. Do the benefits outweigh the risks? Read More

By Katie Daggett
Freelance Writer

December 1, 2016

DevSecOps: Should Your Business Wrap Security Into the DevOps Process?

By Katie Daggett

DevSecOps combines the efforts of information security teams and DevOps to foster the most productive environment possible. Read More

By Katie Daggett
Freelance Writer

July 5, 2016

Should You Work With a Cloud Services Broker?

By Katie Daggett

A cloud services broker seems like a good idea in practice, but how helpful is it in reality? Can it deliver on the promises it makes to enterprises? Read More

By Katie Daggett
Freelance Writer

June 29, 2016

Securing Data in the Insurance Industry? Use the NIST Framework as a Guide

By Katie Daggett

Protecting sensitive data is neither easy nor inexpensive. The NIST Framework provides guidelines for securing sensitive data in the insurance industry. Read More

By Katie Daggett
Freelance Writer

May 13, 2016

The Rise of the Integrated Resort: Creating a High-Tech Hospitality Experience

By Katie Daggett

South Korea's Paradise City, an integrated resort, is taking high-tech hospitality to the next level by using IT infrastructure to drive repeat business. Read More

By Katie Daggett
Freelance Writer

April 26, 2016

Battle in the Cloud: Could This Be the Year the Cloud Market Changes?

By Katie Daggett

In the battle between the public and private cloud market, many organizations are shifting to a blend of both and choosing hybrid cloud applications. Read More

By Katie Daggett
Freelance Writer

April 22, 2016

Health Care Without Walls: Building Infrastructure to Support Mobility

By Katie Daggett

Mobile device use is increasing in the health care industry, so hospitals and other organizations must build infrastructure to support this growth. Read More

By Katie Daggett
Freelance Writer

March 22, 2016

How the Managed Mobility Services Market Could Change Your Business

By Katie Daggett

If you're an IT decision-maker, how does the growth of the managed mobility services market impact the way your organization does business? Read More

By Katie Daggett
Freelance Writer

February 16, 2016

Getting Ready for Game Day: How Sports Teams Use Customer Data to Bolster the Fan Experience

By Katie Daggett

NFL teams are now using customer data collected through in-stadium mobile apps to optimize the fan experience. Read More

By Katie Daggett
Freelance Writer

February 3, 2016

Should the Government Turn to MSSPs to Prevent Cyberattacks?

By Katie Daggett

Outsourcing to a MSSP would allow local, state and federal agencies to reduce costs while providing around-the-clock protection from cyberattacks. Read More

By Katie Daggett
Freelance Writer

January 28, 2016

Who Will Benefit Most From Increased IT Infrastructure Investment?

By Katie Daggett

Federal, state and local governments are increasing their IT infrastructure investment for health care, education and law enforcement. Read More

By Katie Daggett
Freelance Writer

January 18, 2016

The Year in Review: Looking Back at BYOD Innovations and Legislation in 2015

By Katie Daggett

2015 was a big year for BYOD advancements and legislation that will affect employers and employees alike. Read More

By Katie Daggett
Freelance Writer

December 31, 2015

The Best Offense Is a Good Defense: Turn Cyberthreats Into Opportunities for Increased Security Awareness

By Katie Daggett

Here's how to increase security awareness within your organization and be prepared to face the top three cyberthreats. Read More

By Katie Daggett
Freelance Writer

December 21, 2015

Improve the Holiday Shopping Experience With a Stronger IT Infrastructure

By Katie Daggett

It is vital that retailers get their IT infrastructure up to date and ready to support shoppers throughout the holidays and beyond. Read More

By Katie Daggett
Freelance Writer

December 18, 2015

Keeping the Keys to the Castle: Mitigating Privileged Account Password Security Risks

By Katie Daggett

When system administrators move on, how do enterprises mitigate password security risks associated with their privileged accounts? Read More

By Katie Daggett
Freelance Writer

November 9, 2015

The Workplace of the Future: Is Outsourcing the Key to Securing and Managing the Virtual Office?

By Katie Daggett

The workplace of the future presents several mobility challenges to enterprises today. Can outsourcing help you secure and manage the virtual workplace? Read More

By Katie Daggett
Freelance Writer

October 29, 2015

Should Business Operations Managers Outsource Cybersecurity?

By Katie Daggett

With the widening IT skills gap and increasing complexity of identity and access management operations, should business operations outsource security? Read More

By Katie Daggett
Freelance Writer

October 29, 2015