Contributor

John Short

Global Business Development Executive, Sports and Entertainment, IBM

Mr. Short is in the IBM Sports and Entertainment Practice and has over 30 years of experience in the information technology services profession. He is focused on developing solutions for clients in the Sports and Entertainment industry that involve creating a single IT platform for Fan Experience, Team Performance and Venue Optimization in stadiums, arenas, and multi-use venues. Mr. Short works with clients, sales teams, and business partners globally to create unique solutions for personalizing fan or guest engagement through pervasive network infrastructures that leverage analytics to deliver a relevant personalized experience.

Articles by John Short

IBM Leads Digital Transformation in Sports

By John Short

IBM's vision for digital transformation in the sports industry prioritizes fan experience, revenue growth and optimized operations. Read More

By John Short
Global Business Development Executive, Sports and Entertainment, IBM

July 12, 2017