Watson Offers Cognitive Computing to Improve Mobility Services

By: Larry Loeb| - Leave a comment

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Throughout its growth, computing has been the slave of location. In the beginning, users came to it, praying to the machine through punch cards to receive their results via paper printouts. At Columbia University, for example, punch cards were widely used to grant computer access until the mid-1970s. A cognitive tool still hadn’t been imagined for these early machines.

When mobile devices became more computerlike, users moved away from these location limitations. Now, according to GSMA Intelligence, two-thirds of the world uses mobility services.

The demand for user-focused services grew with the new devices. Full-blown applications were routinely cut down into limited-function apps that could perform on these kinds of devices. Only recently has the delivery of fully featured tools on mobile devices become possible.

Watson Enables Personalized User Experience

Watson offers a cognitive computing service to bridge the gap between the saved data the user needs and the mobile device they use to access it. To take advantage of this tool, heavy-duty functionalities like IT support are moving into the Watson environment. Because Watson learns from every interaction it has with a consumer, it can enable the IT service to deliver a more personalized user experience and enhanced support.

Watson’s analytics are also improved through continuous feedback that ranges across all user accounts. In addition, data from mobile use like clicks, time spent, task completion percentages and nonexplicit user behavior will also enhance the accuracy and quality of Watson’s responses. The outcome of the system’s advice is then measured in order to improve it.

Watson understands user commands through semantic text analysis. This feature not only improves the user experience and call accuracy but also reduces the overall call volume by offering better recommendations produced by the service desk advisor.

Cognitive Computing Enhances Transportation

General Motors announced that its OnStar Go cognitive mobility platform will work to improve common mobility-related problems, according to GM Authority. OnStar and Watson will partner to help drivers avoid traffic when they’re low on fuel, order a cup of coffee on the go and receive news and in-vehicle entertainment tailored to the driver’s personality and the vehicle’s location in real-time. The first brands to partner with the mobility platform include ExxonMobil, Glympse, iHeartRadio, Mastercard and Parkopedia.

Through Watson, tasks that were once possible only with a static machine can now be brought to mobile devices to gain on-the-go productivity.

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