Power Your Web Infrastructure With the Agility of Cloud

By: Juergen Loeb| - Leave a comment

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Changes in the way people organize their lives and interact with each other in the digital age directly inform how businesses deliver web services. By integrating mobile devices, enterprises can offer solutions to simplify everyday life. With the breakthrough of the Internet of Things (IoT), business models will only continue to shift over the next few years. The partnership of IoT and mobile devices will provide more personalized and specific business interactions to improve the consumer experience. Here’s a closer look at the role of IT and web infrastructure in building a cohesive experience across customer-facing applications.

Prepare Web Infrastructure for Disruptions

Enterprises must understand who their customers are and their specific relationship with the business. In the past, organizations could achieve differentiation simply by presenting or explaining their product or service. Now, in a connected world, the competition is just one click away, making it easy for customers to switch.

Depending on the business model, enterprises must become truly customer-centric. This will require business lines and IT to establish a joint strategic framework that ensures a consistent experience on any device, across all locations.

Invest in the Customer Experience

Allocating client investments is no simple task. Customers are shifting their activities to mobile devices, and they expect a similar experience wherever they interact with your business. It’s crucial that the service components of web applications and IT delivery work together to build an integrated ecosystem for user experience (UX). This requires investments in processes and technology to drive web delivery transformation.

Achieve Agility for Business Growth

The journey begins with refocusing on UX and breaking down the barriers between IT, marketing and business when delivering web applications. Web application delivery is unique, because the internet is not optimized for business interactions. The best way to handle limitations is by combining technologies on all layers of a web app. Consider these strategies to attain the agility you need to grow:

  • Develop models that can address internet-specific APIs.
  • Use public clouds to handle web servers to easily scale and adapt new technology.
  • Integrate technology to control and optimize the internet channel.
  • Build internet resources close to consumer interactions.

At this point, cloud solutions become an important element in providing agility and allowing consumption-based pricing. Clouds are available in different configurations to support all parts of the web application stack, from development down to supporting global delivery of web content.

IBM can provide support for all layers and help clients to drive the transformation through:

Connect with us to discuss your business challenges and share your thoughts on strategies to develop a common road map.

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About The Author

Juergen Loeb

Global Offering Leader for Edge Delivery Services, IBM

During his more than 30 years with IBM, Juergen Loeb has developed a depth of experience in IT technology and project management while serving in client facing roles. In 2015 he became the IBM Global Technology Services (GTS) Global Offering Leader for Edge Delivery Services. In this role, Juergen is responsible for P&L, offering content and future enhancements. In addition, he tracks market trends in the web business, enables internal and external partners on the offering and GTM strategy, collaborates with other IBM organizations to position Edge as solution component and monitors business results across the globe.

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