Five Best Practices for a Global Mobile-First Strategy
Jio, the largest fourth-generation (4G) mobile network in India, recently announced that it’s investing an initial $20 billion to bring 4G mobile to India by 2020. This is big news, according to the Harvard Business Review.
For multinational companies, this signals that adopting a mobile-first strategy is imperative for businesses to remain competitive. With India’s population of over 1.2 billion, virtually all of whom already have a mobile phone and access to 2G technology, the increased processing power of 4G can revolutionize how they conduct almost every aspect of life, including communication, banking, online shopping, health care and more.
Companies need to prepare for this tectonic shift, in which laptops, computers and even tablets will take a back seat to mobile phones. But developing a mobile-first strategy can be a complex process for larger organizations. Here are five best practices to ease the transition:
1. Plan for Mobile Development
Start by assessing your organization’s mobile maturity. Use tools like road maps and assessments to understand where you currently are and what needs to happen to make your business mobile-first. Furthering this process will require building business cases and actively engaging in the design and development of your organization’s mobile infrastructure.
2. Develop a Mobile App Strategy
Mobile apps should be an integral part of your overall mobile strategy. This should include developing and improving apps for employees and customers. Seek opportunities to improve key business processes through mobile apps, and keep an open dialogue with line-of-business leaders to develop and test customer-facing mobile apps that improve customer experience and engagement.
3. Integrate Mobile Across the Organization
Mobile will be most effective and have the highest value when integrated with other key back-end business systems, such as business analytics, billing and payment systems, e-commerce, unified communications and more. This integration allows employees to be more productive, communicate better and gain access to key business data even when on the go. For customers, an integrated mobile strategy provides more opportunity to interact with the organization anytime, anywhere and on the device of their choosing.
4. Optimize the Network Infrastructure for Mobile
Access and performance of an organization’s mobile infrastructure are critical to developing a mobile strategy. To ensure network infrastructure can handle the demands of mobile employees and customers, it’s important that there’s a plan in place to handle the increased traffic and bandwidth demands. Tapping cloud delivery models, as well as virtualizing desktops and related applications can help optimize infrastructure.
5. Make Security a Cornerstone of Your Mobile-First Strategy
No mobile strategy is complete without taking into consideration security concerns, both on the device and on the network. Mobile device management tools can help with essential security measures, such as two-factor authentication, encryption and the ability to remotely wipe a lost or stolen device. For network security, a mobile-first strategy should incorporate policies that limit access to unsecured networks, such as Wi-Fi hot spots. Virtual private networks can also provide additional protection by tunneling information through a secure, encrypted connection that allows employees to access corporate data and applications.
As reported in CIO Review, only 16 percent of companies have implemented an enterprise-led mobile strategy. This means there’s still a large opportunity for multinational companies to use mobile as a competitive edge. And with India set to become a nation of mobile-first users in just a few short years, there’s no better time than now to begin developing a mobile-first strategy.