Industries Thrive On Cognitive Cloud

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By: Kevin Jackson|

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According to the IBM Institute for Business Value the market will see a rapid adoption of initial cognitive systems. The most likely candidates have moved beyond descriptive and diagnostic, predictive and routine industry-specific capabilities. 70 percent of survey respondents are currently using advanced programmatic analytics in three or more departments. In fact, the widespread adoption of cognitive systems and artificial intelligence (AI) across various industries is expected to drive worldwide revenues from nearly US$8.0 billion in 2016 to more than US$47 billion in 2020.

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The analyst firm IDC predicts that the banking, retail, healthcare and discrete manufacturing industries will generate more than 50% of all worldwide cognitive/ AI revenues in 2016. Banking and retail will each deliver nearly US$1.5 billion, while healthcare and discrete manufacturing will deliver the greatest revenue growth over the 2016-2020 forecast period, with CAGRs of 69.3% and 61.4%, respectively. Education and process manufacturing will also experience significant growth over the forecast period.

So what can cognitive computing really do? Three amazing examples of this burgeoning computing model include:

  • DeepMind from Google that can mirror some of the brain’s short-term memory properties. This computer is built with a neural network capable of interacting with external memory. DeepMind can “remember” using this external memory and use it to understand new information and perform tasks beyond what it was programmed to do. The brain-like abilities of DeepMind mean that analysts can rely on commands and information, which the program can compare with past data queries and respond to without constant oversight.
  • IBM Watson which has a built-in natural language processor and hypothesis generator that it uses to perform evaluations and accomplish dynamic learning. This system is a lot more advanced than the digital assistants on our smartphones and allows users to ask questions in plain language, which Watson then translates into data language for querying.
  • The Qualcomm Zeroth Cognitive Computing Platform that relies on visual and auditory cognitive computing in to reflect human-like thinking and actions. A device running the platform can recognize objects, read handwriting, identify people and understand the overall context of a setting. Zeroth’s ability to replicate intuitive experiences provides a number of opportunities within sentiment analysis. With its ability to understand scenes and context, it can decipher how people are feeling based off facial expressions or voice stress levels.

This shift to cognitive computing will occur within the next 12 to 14 months for many organizations and cognitive era success requires data centric management culture, a common requisite for secure cloud computing. This similarity should not be surprising because both computing models:

  • Need robust and simplified data classification processes in order to more easily deliver industry and business model specific value;
  • Require the implementation of information technology security controls that are driven by data value and role based access control paradigms; and
  • Leverage software applications that should be developed using ISO 27034 which is a multi-part standard on specifying, designing/selecting and implementing information security controls through a set of processes integrated throughout an organization’s Systems Development Life Cycle/s (SDLC).

Companies that are leveraging cloud today must also prepare for the cognitive computing era. This blend of cloud and cognitive has, in fact, created a brand new application development model.

Referred to as “Cognitive on cloud”, this model delivers cognitive services running in the cloud that are consumable via representational state transfer (REST) APIs. These services are available as part of platform-as-a-service (PaaS) offerings such as Bluemix and can be easily bound to an application while coding.

Using this approach, cognitive analytics such as voice (tone analyzer, speech-to-text) and video (face detection, visual recognition) capabilities enables quick analysis of petabytes of unstructured data. Developing cognitive applications to run on mobile devices has provided new insights which help organizations create totally new revenue streams. When selecting a cloud service provider however cognitive on cloud ROI requires more than just a total cost of ownership comparison. In addition to this basic analysis, an organization must consider which cloud is cognitive enabled at the Platform-as-a-Service (PaaS) layer. The convergence of cognitive computing and cloud is driving this cognitive-oriented digital economy and the potential return is seemingly unlimited.

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About The Author

Kevin Jackson

CEO/Founder, GovCloud Network

Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning “Cloud Musings” blog. Mr. Jackson has also been recognized as a “Top 100 Cybersecurity Influencer and Brand” by Onalytica (2015), a Huffington Post “Top 100 Cloud Computing Experts on Twitter” (2013) and a “Top 50 Cloud Computing Blogger for IT Integrators” by CRN (2015). Mr. Jackson’s professional career includes service in the US Navy Space Systems Command, Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and NJVC Vice President, Cloud Services. He is currently part of a team responsible for onboarding mission applications to the US Intelligence Community cloud computing environment (IC ITE). He is also a National Cyber security Institute Fellow. His first book, “GovCloud: Cloud Computing for the Business of Government” was published by Government Training Inc. and released in March 2011. His second book, released in 2012 by the same publisher, is titled “GovCloud II: Implementation and Cloud Brokerage Services". His next publication, “Practical Cloud Security: A Cross Industry View”, will be released by Taylor & Francis in the spring of 2016.

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