Technology and the Shift from Data Access to Data Creation

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By: Daniel Newman|

Photo Credit: marianagutarra Flickr via Compfight cc

As I sit at my computer typing this, I have access to nearly all of human knowledge. This easy access to information defines our culture today. We Google answers to questions about the world around us, from science to pop culture. We ask Siri for the nearest Indian restaurant, and we get to know new people online without ever meeting them in person.

Data access has become a ubiquitous part of our lives. In fact, a new generation is coming into a world where information is as easy to grab as the phone in your pocket. People are living in the third era of personal computing, but we are standing on the cusp of the fourth era.

Acknowledging the Fourth Era of Personal Computing

The first era of personal computing started with the widespread adoption of personal computers into homes and everyday lives. The second era is marked by the invention of the internet, which began the period of data access. The current era consists of mobile devices and cloud storage, both of which make data access easier than in prior eras.

The fourth era of personal computing will take us from the period of data access to one of data creation. This next era will involve a large number of innovations centering on the creation and use of data.

Some the essential technologies of the fourth era will include:

  • The internet of things (IoT). The IoT links devices together and generates massive amounts of data. 
  • Wearable devices. These clothing, watches, bracelets, and other accessories that incorporate technology for monitoring and tracking purposes such as weight loss or sleeping patterns, represent the growing connection between—and adaptation of—health, wellness, and technology. 
  • Augmented reality. Today’s culture, due to the immensely popular Pokémon Go, is becoming more accepting of augmented reality.
  • Natural interfaces. We will control devices with gestures, voice commands, and expressions rather than physical interfaces.
  • Artificial intelligence will properly use all the data we create and become smarter by learning from it.
  • Social networking (also known as “life platforms” in some computer science circles), now a major part of everyday life, will continue to grow to a more prominent place in the fourth era.
  • Personal assistants (Pas). PAs will no longer be people; they will be computer programs that allow us to quickly and easily make plans and set reminders.

We have adapted to personal computers appearing in every home. The internet has made us more globally minded. We have started to rely on mobile devices to assist us in everyday life. As we enter the fourth era, our culture will continue to adapt to new technologies and modified ideals.

The fourth era will be a time where screens no longer display information; technology similar to Google Glass will present information to us. Augmented reality will surround us with more information everywhere we turn. Wearable and smart devices will allow us to interact with augmented reality objects. Our PAs will help us with all our tasks.

Interweaving IoT, Big Data, and Data Creation

The technologies paving the way to the fourth era of personal computing are numerous, but none is more important than the IoT and big data. Both technological advances are driving the shift from data access to data creation.

IoT is taking our levels of data generation to a much higher plane. Interconnecting more and more devices not only generates information about those devices themselves, but also about all the systems they connect to and the people who use them.

Two other IoT trends will likely create another massive increase in data creation:

  • The number of interconnected devices continues to swell. Predictions on the number of devices connected to the IoT by 2020 are between 50 and 75 billion.
  • Each of these devices is generating greater quantities of data as sensor technology becomes more miniaturized while detecting more information.

More devices generating more data can only lead to higher levels of data creation across the globe. The question then becomes, what do we do with the data?

Big data refers to the use of vast amounts of information at once. It is another recent innovation in technology and scientific thought. Big data allows companies, scientists, and governments to analyze huge stores of data to make connections and to reach conclusions never before realized.

As the IoT generates more data and as big data makes that information useful, it is easy to see how we are shifting from merely accessing data to creating and using it. I believe that the fourth era of personal computing will result in exciting changes to our world and culture.

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About The Author

Daniel Newman

Founder and President, Broadsuite, Inc.

After 12 years of running technology companies including a CEO appointment at the age of 28, I traded the corner office for a chance to drive the discussion on how the digital economy is going to forever change the way business is done. I'm an MBA, adjunct business professor and 4x author of best-selling business books including "The Millennial CEO" and "The New Rules of Customer Engagement." Pianist, soccer fan, husband and father, not in that order. Oh and for work...I'm the co-founder of V3B [Broadsuite], a marketing firm specializing in the digital space, helping companies be found, seen and heard in a cluttered digital world.

Articles by Daniel Newman
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