How to Increase In-Store Sales With the Retail Technology You Already Have

By: Pam Baker| - Leave a comment

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Stiff competition both online and with other brick-and-mortar stores leads to slimmer margins and little room for error. Historically, retailers have responded to these challenges by improving efficiencies through various and sundry retail technology. That strategy worked for some time, but now, this hodgepodge of technologies has created a new set of challenges that can quickly become profit drains if left unaddressed.

Many retailers want to enhance customer engagement, reduce support costs and improve the availability and management of their retail infrastructure. To reach these goals, retail stores typically use multiple types of technology, including POS systems, mobile POS systems, kiosks, print, PCs, tablets, servers, networks and security devices.

However, mixing new technology with older installed technologies can create maintenance and support nightmares and increase costs. Complicating things further, the traditional retail support model is fragmented, reactive and expensive.

Cashing in on the Customer Experience With the Retail Technology You Have

The good news for retailers on tight budgets is that converting to a customer-centric model can be achieved by making the most of the technologies you already have, rather than buying even more technology to add to your portfolio.

Consider using a third party support provider that has a wall-to-wall solution with a single point of contact for preventative insight across your existing retail IT suite. This approach can optimize and maintain all the devices, software and networks in the store to ensure they are constantly available and performing well, regardless of vendor. If you decide to update your store with newer technologies down the road, support services can accommodate those as well.

This leads to immediate and ongoing improvement in the customer experience. Additional benefits include increased efficiencies and reduced costs for maintenance and replacements. Ultimately, customer experience, employee satisfaction and C-suite expectations are met or exceeded in the process.

Getting More for Store Money

Using a third party provider simplifies technical support, expands equipment life, improves store efficiencies and eases capital expenditure concerns related to technology transformation at the same time. In other words, these support services expand the return on investment in the technologies the store already uses. For example, extending equipment life means longer refresh cycles and fewer replacement costs. A better customer experience via constant availability and increased convenience only adds additional returns on those previous investments.

Whichever metric you focus on, improving the life, availability and performance of your retail technologies is smart business.

Optimizing Holiday Sales

Another upside to using third party retail technology support services is that you can have these services up and running quickly, and that’s doubly important right before the biggest retail season of the year.

Keep in mind that customer experience expectations are also on the rise, and unifying your current retail technology under a single, conditions-based support system is one of the fastest and most efficient ways to quickly deliver the service your shoppers want.

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About The Author

Pam Baker

Freelance Writer

Pam Baker is an award-winning freelance journalist based in Georgia. Her published credits number in the thousands, including books, e-books, e-briefs, white papers, industry analysis reports and articles in leading publications, including Institutional Investor, CIO, Fierce Markets and InformationWeek, among many others. Her latest book, "Data Divination: Big Data Strategies," has been met with rave reviews, was featured in a prestigious National Press Club event, is recommended by the U.S. Chamber of Commerce for business executives and is currently being used as a textbook in both business and tech schools in universities around the world. Baker is a "big-picturist," meaning she enjoys writing on topics that overlap and interact, such as technology and business. Her fans regualrly follow her work in science, technology, business and finance.

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