Three Emerging Recovery Issues BaaS Solves

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By: Pam Baker|

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Data security tops the list of concerns that keep executives awake at night. Enterprises aren’t just worried about data breaches; they also focus on data loss through technology failures. Traditional methods of backing up data for recovery are falling short against increasing data overloads — especially in new technologies ranging from the cloud and mobile to virtual machines (VMs). As a result, backup-as-a-service (BaaS) is seeing increased adoption due to its ability to compensate for these pitfalls.

“Most enterprises fear losing data because such losses can create serious repercussions on businesses, such as damage to reputation, profit loss, reduced productivity and missed business opportunities,” Amit Sharma, one of Technavio‘s lead industry analysts for cloud computing, said in a press release.

But that’s just the top view. More damage lies deeper in the organization.

“Such losses can also create chaos among various departments, and may result in heavier traffic for help desks and may take longer support times,” Sharma added. “Therefore, effective [BaaS] helps IT companies to establish a smooth work environment designed to reduce macro management of IT departments, ensure a work-life balance for employees and strengthen employment security.”

While BaaS shows marked gains for enterprises across the recovery plan, there are three emerging trends it is uniquely positioned to solve.

Combined Physical and VM Backups

According to the report, virtualization is already an integral part of IT infrastructure, and many enterprises are planning to increase its use in the near future. “Many organizations are seeking to implement agentless solutions for the backup and recovery of virtual machines,” it explains. “However, technological limitations (as of 2015) have compelled enterprises to use separate solutions for backing up physical and virtual machines.”

Ultimately, the virtualization trend is a primary driver in BaaS adoption for its ability to back up both physical and virtual machines.

Cloud-to-Cloud Backup

It’s increasingly clear that relying on cloud service providers to back up your data isn’t as solid a recovery tactic as many thought.

“It’s easy to assume storage as a service provider (SaaS) will back up your data,” according to a report in CIO Review. “But they often create backups only for their own purposes, and some may be unable to restore the data for individual customers. If they do restore your data, you may be charged an additional fee for that.”

By contrast, BaaS is designed specifically to back up all data, even in cloud services, and deliver it intact whenever needed for recovery.

“The convergence of backup and archiving also reduces capital uptake and lowers operational costs, in addition to simplifying IT processes,” according to the Technavio report.

Mobile as Recovery Tool

Mobile has played an important role in the way business is done today, and that includes recovery plans. Quite often, employees can keep business going even during a disaster with the aid of cloud and mobile tools. But what happens if an employee’s mobile device is lost or damaged during or immediately after the disaster?

“Mobile devices enable business continuity during disasters, help support business operations, and minimize downtime,” the Technavio report states. “Such mobility trends will likely gain greater momentum, [and so] it is important for businesses to implement system protocols to back up employees’ mobile devices.”

For this reason, BaaS is uniquely suited to back up data on mobile devices — the Internet of Things (IoT) and social media included. The latter can also be used to provide alternative but effective disaster management when necessary. By facilitating emergency communications, social networks reduce a company’s dependence on traditional methods that have a number of known risks associated with them.

Given BaaS’ unique suitability for addressing the growing challenges in backup and recovery, it’s little wonder that analysts expect adoption of the service to skyrocket through 2020.

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About The Author

Pam Baker

Freelance Writer

Pam Baker is an award-winning freelance journalist based in Georgia. Her published credits number in the thousands, including books, e-books, e-briefs, white papers, industry analysis reports and articles in leading publications, including Institutional Investor, CIO, Fierce Markets and InformationWeek, among many others. Her latest book, "Data Divination: Big Data Strategies," has been met with rave reviews, was featured in a prestigious National Press Club event, is recommended by the U.S. Chamber of Commerce for business executives and is currently being used as a textbook in both business and tech schools in universities around the world. Baker is a "big-picturist," meaning she enjoys writing on topics that overlap and interact, such as technology and business. Her fans regualrly follow her work in science, technology, business and finance.

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