Looking for Greater Mobile ROI? Focus on End User Efficiency

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By: Becky Lawlor|

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The current mobile-cloud era is among one of the most transformational trends in business today. Mobility not only has the potential to affect the end user, but it can also empower organizations to be more competitive and successful.

Achieving a truly mobile business environment is easier said than done, however. While CIOs rank mobility as one of their highest priorities, recent reports show only 20 percent of companies have executed business mobility initiatives.

But for those ahead of the curve, moving to a mobile-minded business model has yielded high returns. In fact, companies investing in mobility have seen an average of 150 percent ROI with the leading source of ROI coming from increased end user efficiency.

End User Efficiency Payoffs

By focusing on the end user and creating a more mobile business environment for employees and customers, mobility leaders have reaped substantial operational and business benefits. These include increased productivity and mobile workforce effectiveness as well as an improved ability to rapidly bring new revenue streams online.

In fact, 51 percent of companies that have embraced business mobility reported they can bring new revenue streams online more quickly compared to 16 percent that have not yet deployed business mobility.

End User Efficiency Drives Down Costs

In addition to helping end users be more productive, business mobility has given companies strong cost advantages in multiple areas. Cost savings for mobility leaders include an 18 percent reduction in end user support costs, 18 percent lower new mobile app implementation costs, 16 percent lower cost of end user productivity and a 22 percent saved cost of lost business opportunities.

What’s more, early business mobility adopters participating in the survey reported lower time and effort to develop, test and deliver applications and fewer security or compliance incidents.

How to Achieve Business Mobility

For the 80 percent of companies still struggling to execute business mobility issues, using a mobile app development platform can help businesses execute mobility initiatives faster. An integrated mobile platform enables businesses to build, enhance and run mobile apps more efficiently and effectively while also increasing security.

Additionally, a mobile platform also provides developers with templates for apps, prebuilt code and automated tools to help reduce development time, such as testing and debugging.

Perhaps most importantly, an integrated mobile platform can also further optimize the mobile end user experience by focusing quality assurance on the postproduction stage. With in-app reporting features, businesses can capture app performance issues as well as end user feedback. This data can then be analyzed to provide evidence-based prioritization for updates and releases that will continue to improve the user experience, further increasing end user efficiency and boosting mobile ROI.

The Bottom Line

While gaining a high ROI for investing in mobile initiatives is a compelling reason for businesses to push forward with adopting business mobility, there’s an even more compelling reason to do so: Mobility will only continue to become more pervasive. Companies need to make the investment now or risk losing not just sizable ROI or improved end user efficiency, but their competitive advantage and ability to survive in a mobile-first world.

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About The Author

Becky Lawlor

Freelance Writer

Becky Lawlor is a freelance technology writer. She develops and writes content on topics such as mobility, cloud services, unified communications, managed services and more.

Articles by Becky Lawlor
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